Every home seller who is looking for the services of a professional home stager is familiar with the feeling that he/she needs to have the home perfectly clean when guests are expected. Even all of us are familiar with that, right? Especially, when those guests are potential home buyers; your clients expect a lot from you in terms of making their home look nothing but its BEST, as their home stager. Prepping a home so that the home buyers feel the urge to buy it, puts you in a critical position of highlighting the key strengths of a home. That’s where your home staging skills come in play.
Staging is an art of preparing a home for sale on the market. The purpose of staging is to make a home aesthetically appealing to its potential buyers. It can help sell a client’s home for more money and less fuss.
A study from Proctor and Gamble showed that 72% of first impressions made inside the home are in the seller’s control
So, what do you think being a person in charge of staging a seller’s home? YOU ARE THE PERSON WHO HAS 100% CONTROL .
Home staging is believed to be “not needed” as it is generally associated with costing a lot of money, being a waste of time, and an attempt to hide serious issues. On the contrary, in today’s competitive market a clean and tidy, freshly painted, well maintained, clutter free house is NOT ENOUGH to make the buyer fall for it.
The house that is appointed to you for staging needs to have an edge over the others falling in the same category. It requires a little effort and money to make a house stand out and make a lasting impression in the eyes of its potential buyers.
63% of buyers indicated they would pay more for a house that is move in ready
Research has shown that staged homes fare a lot better in the marketplace than similar un-staged homes. Home staging is believed to work for any home regardless of size, style, or location. So, you should consider staging your client’s home to provide them with the following benefits:
1- Staging Boosts the Perceived Value of the House
It is easier for the home buyers to visualize the property as their future home when it is staged. Staging has an effect on the buyer’s view of the house. It may even cause them to overlook faults, distract them from imperfections, and distinguish it from other homes in the same price range.
You as a home stager don’t need to transform your client’s home altogether, just rearranging and reallocating all of their belongings, in order to present the property in its best possible version can do the job. Buyers are more likely to buy a house that has an emotional appeal.
2- Staging Improves the Dollar Value of the Home
Research shows that home buyers tend to offer a little more money for a home that has been staged. No doubt home staging makes the potential buyers fall in love with your client’s home, and they become determined to buy it even at a slightly higher price as compared to a similar un-staged home. Give a fresh coat of paint to the walls. Illuminate the property with lights. Plant flowers and cultivate your garden before any buyer viewing so that it has a significant impact on the price of the property.
3- Return on Investment
Home staging is an investment and it generates huge return on investment . It is definitely well worth the money. Home Gain released a survey which indicated that home staging yields 340% return on investment. The return on investment that a seller should expect from home staging is higher perceived value of a home that thereby gets the top dollar for the home, less time on the market, and a more spacious look than the others on the market.
4- Staging Enhances the Home’s Appeal
Home staging creates prospects and thus it has been proved to increase the number of offers. Staged homes are seen as move-in ready and the buyer doesn’t have to get into the hassle of organizing it first. This is the reason why staged homes receive multiple offers within no time after being staged.
As a home stager, what you need to do is:
1- Make it sparkle: Shining floors, gleaming windows, clean counters, and polished decor work like magic.
2- De-clutter: Get rid of all the mess. Remove extra furniture and accessories. Clear cupboards and counters to make it look spacious. Pay extra attention to kitchen and bathrooms; they are the house sellers
79% of buyers stated that they would pay more for an updated kitchen
5- Staging Helps SELL a Client’s Home Faster
Staging gives you the advantage to help sell your client’s sell their home quickly . Staged houses are sold much more swiftly as compared to un-staged or vacant houses.
A staged home will sell 73% faster whereas un-staged houses have been found to sit on the market for a longer period of time.
If your client is planning to put his/her home up for sale, this is the right time to emphasize the positive and eliminate the negative. De-personalize your client’s home as much as you can. Get their home staged in a more neutral way in order to appeal to a broad range of buyers. Remove personal belongings like religious artifacts, trophies, children’s artwork, and family pictures. The way your client has decorated their home over the years may not coincide with the buyer’s style. So, keeping that in mind you need to efficiently stage a client’s home for a quick sale being a home stager.
THE BOTTOM LINE
Home staging is the most crucial process for a homeowner as it helps get him the top dollar for his home and a quick sale, if done right. So, your job as a home stager is to understand the importance of home staging and do your job efficiently in order to help your client get all those benefits of home staging.