A client wants to get the attention of the home buyers for its home in order to get it sold quickly for more money. So being a home stager, your ability to use different staging techniques to quickly sell a client’s home is the differentiating factor between an average home stager and an outstanding one. Top notch home stagers are able to “wow their clients” because they understand the buyer psychology and know exactly how to use different staging techniques to entice the home buyers.
So are you looking to become one of those top notch home stager that helps a client sell their home?
Staging is a simple art of understanding. Your understanding of what would work and what not. It requires a keen eye on things which others might miss out. But once you evaluate, it all comes down to 5 components that helps a client sell the property off quickly for a good price.
Let’s take a look at those 5 components.
Home staging is more than just adding the right visuals, it’s about highlighting the right features and having the home buyers visualize themselves in the space. Your ability to get the right photos to entice buyers will contribute greatly in regards to the sale of the house. Simple tactics such as using a wide angled camera lense, which subtly enhances the photos, makes all the difference.
The photos you take of the home will be the first line of strategy to attract more buyers to walk through the doors of your client’s home. These pictures will be online and in print, so you want to make sure that you provide enough of the right photos to get potential buyers at the front door. Remember, you don’t want to give it all away, choose about 5-9 photos, just enough to entice.
2- The Half-full Feel: Decluttering
Having good storage space is the dream of every home buyer. They can never have enough of it. Expect them to inspect every inch of the home when they come for a visit. Moreover, the home buyers will want the storage to be accessible, clean, and roomy. Staging a home for sale properly using your knowledge as a home stager is necessary before your client puts it up on a listing service for sale in the market in order to make the right positive impression on potential buyers.
Fill up the closets and even cupboards with a few items of daily usage, ensuring they are organized and even color of clothing coordinated. It’s a subtle, yet important psychological effect you are creating for buyers using your expertise, being a home stager. Moreover, the buyers will get excited about snooping in the closets and cupboards to see how well-maintained they were by the previous owner.
It is important to take the home out of the house when it is ready to be put on the market. De-personalization is when intimate belongings and memorabilia are removed from the home. Studies have shown that a potential buyer is less likely to be interested in a home that emits the feeling of being lived in. Therefore, remove all family photos, memorabilia, and personal items.
Seeing the personal items of the seller blocks the buyer’s ability to see their own personal life in the house as they are focusing on the life of others. A few pieces of decor won’t hurt, but as long as they add more beauty to the furnishings or highlight some of the best features of each room. This is the main goal, to draw attention to the best part of the home and create a harmonic flow between rooms.
To maximize the potential of attracting home buyers , make sure you highlight the key strengths of a client’s home as the effects of home staging do yield a better result in the price and number of days on the market. Home staging doesn’t necessarily incur cost; it’s actually a great investment to bring a higher rate of return.
4- The Most Important Room
The most important room in the house without a doubt is “the kitchen”. Many would say you are not selling the house, but in fact selling the kitchen. Henceforth, re-modelling or re-furnishing the kitchen won’t be a bad idea at all. Special attention is required when staging the kitchen, as subtle changes can make a large difference.
The kitchen also plays a large role in regards to the price of the home. So, guide your clients on choosing to invest in renovations or remodeling the kitchen as if done strategically, these can pave the way for an opportunity to list the home for a higher price hence netting your client with a larger profit.
What’s important is to keep convenience and ambiance as primary reasons to renovate the kitchen. Choosing to renovate or remodel the kitchen is a decision that the sellers must be in agreement with you, as several considerations such as timing, price of the renovations, and any inconveniences cost must be well worth the net outcome.
5- Light It Up
Good lighting not only has the potential to change the feel of the room but also change its visual appearance. For instance, a bright room will look warmer and a strategically lit room will look more spacious. Good lighting is something every homeowner looks for, but perfecting lighting is easier said than done.
Home stagers, especially ones with a staging license , can really help clients get the best possible appeal of the home. Natural light is something that is commonly sought after, however, in cases of the evening, or if there is not enough lighting, how well lit the home is will quickly become noticeable. This is especially true for areas such as hallways, kitchens, and the washrooms.
THE BOTTOM LINE
It is essential to live by the phrase ‘first impressions are the last impressions’. Home buyers will be quick to judge and since they generally subliminally have other options running in the back of their minds, it would be best to utilize the best time of their attention span to show impactful and impressive features of the house as a home stager. It generally takes someone approximately 7 seconds to make a judgement about something, so you want to ensure that the first impression that you make by de-cluttering, de-personalizing, highlighting the best features, and creating a well lit environment are all small actions which have a large impact on the visitor’s mind.